A store owner in south China has been forced to re-brand after receiving endless phone calls about her business called ‘ISIS’.
The store owner, named as Chen Hong, claims that she hadn’t heard of ISIS when she established her brand. However, when photographs of her shop surfaced online, she received a lot of negative publicity and harassment.
Police investigation into the shop owner revealed that she had no connection to terror group ISIS.
Local police issued an official statement on November 18 confirming a clothing shop that was branded ISIS had indeed been in their jurisdiction.
It read: ‘A clothing shop in our jurisdiction, at 105 Long Chang Street, has signage and branding that said ISIS.
‘Our branch director Sun Weiping took the matter very seriously when he was alerted to the situation. He immediately took a team to the shop to investigate.
‘The shop owner has already removed the signage herself at 14.00 hours today.’
Investigators also brought the shop owner back to the police for further questioning.
Police have identified the woman as Chen Hong, 35, from Guangdong, south China.
The ISIS branding is intended to mean ‘Yisi Yisi’, or a gesture of goodwill.
Chen Hong has revealed to reporters that she did not know of ISIS when she branded the business three years ago.
The brand is supposed to stock high-end clothing for women and has no connection with the terror group.
