DETROIT — Ford executives said Monday night that Donald Trump’s presidency could bode well for America’s automobile industry, even if it means companies must find a new normal that accounts for his erratic tweets.
Trump’s twitter account has stoked anxiety among some automakers gathered here for the annual North American International Auto Show. In recent days, he has fired off 140-character missives that commend or criticize companies – sometimes getting the facts wrong – depending on whether they plan to build cars in the U.S. or Mexico. GM and Toyota saw their stocks dip after they were the subject of Trump’s tweets.
Ford Chief Financial Officer Bob Shanks called Trump’s Twitter usage “innovative” because it has allowed Trump to bypass traditional media and speak directly to the voters who supported him.
“And there’s obviously times it doesn’t feel particularly comfortable if you’re in the crosshairs,” Shanks said. “But it’s real time and that’s what the guy’s thinking. It’s clear from when the tweets come out and how they’re written, that’s what he thinks. I think that can also be helpful.”
Trump’s penchant for Twitter has allowed the auto industry to hand him some political wins. He has tacitly taken credit for recent plans that Ford and Fiat Chrysler announced to expand manufacturing in the U.S. (Both companies said their plans were not the result of pressure from Trump.) In turn, auto companies expect to see tax and regulatory reforms, among other changes, under a new president, executives said.
“Everybody in this industry is kind of realizing simultaneously [Trump] could be quite good for us,” said Joseph Hinrichs, Ford’s president of the Americas. “We’re all adapting to this new reality post November 8th. You have to look for opportunity in everything; that’s how you have to approach the business.”
Michelle Krebs, a senior analyst at Autotrader, said most automakers here are focused on the positives as much as the negatives. Some are even optimistic that Trump’s policies could push the industry to an unprecedented eighth consecutive year of sales growth, she said.
But they don’t yet have enough information to sit comfortably. That companies are now announcing long-planned expansions of their U.S. manufacturing plants suggests they are looking to score points with the new president, Krebs said.
“Donald Trump is a negotiator; this is what he does. There’s deal-making going on,” Krebs said. “The problem is we aren’t seeing the full picture of what deal has been negotiated and what Trump is actually going to be able to get done this year.”
There is plenty Trump and the auto industry seem to agree on. He has called for lowering corporate taxes, rolling back regulations and investing heavily in infrastructure – actions that automakers would see as a boon for their businesses. Trump’s message of bolstering manufacturing in the U.S. is also something the industry can support, Hinrichs said.
Much of the recent manufacturing expansion in the U.S. will have workers here building vehicles with higher margins or advanced technologies, such as trucks and SUVs, electric vehicles and self-driving cars. The work that has moved to Mexico – and continues to move to Mexico – is assembling smaller cars that don’t turn as large of a profit and have fallen out of favor with American car buyers.
The Mexican plant that Ford halted was slated to build the Ford Focus, which is in less demand now than when that factory was initially planned. The Focus will instead be built at a different, existing facility in Mexico.
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