Six months before the next U.S. presidential election, Facebook wants American conservatives to know that they are not being slighted on the world’s largest social media network.
Accusations that Facebook’s trending topics news section had a “chilling” effect on right-wing viewpoints, as an anonymous Facebook contractor first told Gizmodo, recently brought long-simmering conservative frustrations to a boil . In an attempt to make peace, chief executive Mark Zuckerberg hosted more than a dozen influential conservatives at Facebook’s headquarters in Menlo Park, Calif., on Wednesday. The gathering, according to those in attendance, was encouraging – for a first step.
“Silicon Valley has a reputation for being liberal,” Zuckerberg wrote in a Facebook post after the meeting’s conclusion. “But the Facebook community includes more than 1.6 billion people of every background and ideology – from liberal to conservative and everything in between.” He added: “Still, I know many conservatives don’t trust that our platform surfaces content without a political bias.”
Some conservatives feel that their complaints about Facebook’s reputation, however, had gone unacknowledged for too long.”I’m not sure they recognized, in my opinion, how angry conservatives were,” Robert Bluey , vice president of publishing at the Heritage Foundation and editor in chief of Heritage’s Daily Signal told The Washington Post in a phone interview soon after Wednesday’s gathering. “They need to do a better job of interacting with these people.”
The trending topics section, introduced in 2014, occupies a small slice of real estate in the upper corner of Facebook user’s home page. It showcases personalized news as well as globally spiking trends. The company maintains that an algorithm combs Facebook to find what’s popular, and human editors play a small role in vetting or combining similar topics.
To Gizmodo , however, the unnamed contractor argued that certain conservative news outlets or news figures – such as the Drudge Report, Wisconsin Gov. Scott Walker (R) and Steven Crowder, a politically conservative satirist, for instance – were intentionally omitted. Last Thursday , Zuckerberg said Facebook would investigate the claims, and the social network repeatedly denied finding evidence to support conservative suppression.
Bluey, who attended Wednesday’s meeting, said it was heartening to observe that Facebook is now paying attention. During the talks, Facebook was mostly ears – “Mark made that very clear early on in the meeting,” Bluey said – and also sketched out how algorithms power the news feed and trending topics.
“It was an open and honest dialogue,” conservative political commentator S. E. Cupp said in a CNN interview Wednesday night. Cupp said she felt assured that suppressing conservative viewpoints would be “anathema” to Zuckerberg’s philosophy, and “counterproductive” to Facebook’s business model.
Along with Cupp and Bluey, the guests in attendance included radio host Glenn Beck, President George W. Bush’s former White House press secretary Dana Perino, Heritage Foundation president and former senator Jim DeMint, Daily Caller editor-in-chief Tucker Carlson, Tea Party Patriots founder Jenny Beth Martin and Donald Trump campaign aide Barry Bennett. ( “Trump’s name did not come up,” Bluey said, and the meeting “wasn’t focused on the election.”) Bluey recognized that conservatives, including many of the people in the room, have accrued massive followings on Facebook.
Zuckerberg’s data would concur. “Donald Trump has more fans on Facebook than any other presidential candidate,” he said in his Facebook post Wednesday evening. “And Fox News drives more interactions on its Facebook page than any other news outlet in the world. It’s not even close.”
Not all conservative media figures were so enamored of Zuckerberg’s efforts at reconciliation. Breitbart columnist Milo Yiannopoulos opined that those who visited Menlo Park were “obedient conservative lapdogs” attending a “photo-op.”
