Canadian beer company Molson had a fire-engine red beer fridge shipped in to Team Canada Olympic House in Sochi, fully stocked with free beer.
But here’s the catch, you need a Canadian passport to open it.
The fridge has a electronic passport reader, not unlike the ones at airports, that is equipped to recognize the Canadian government seal, the font and the word “Canada” on the passport.
Once you prove that you (or someone with you) is Canadian, the door springs open and, voila, free Molson.
