{"id":95085,"date":"2016-12-28T16:03:42","date_gmt":"2016-12-28T21:03:42","guid":{"rendered":"https:\/\/breaking911.com\/?p=95085"},"modified":"2016-12-28T16:03:42","modified_gmt":"2016-12-28T21:03:42","slug":"facebook-acquires-eye-tribe-oculus-eye-tracking-software","status":"publish","type":"post","link":"https:\/\/breaking911.com\/facebook-acquires-eye-tribe-oculus-eye-tracking-software\/","title":{"rendered":"Facebook acquires Eye Tribe for Oculus eye-tracking software"},"content":{"rendered":"<p>Facebook&#8217;s Oculus has acquired The Eye Tribe, a company that tracks eye movement in virtual reality to improve the experience.<\/p>\n<p>Oculus confirmed the acquisition of the Copenhagen-based startup, without stating a price. The acquisition was reported earlier Wednesday by TechCrunch.<\/p>\n<p>Eye Tribe is the latest in a series of tech acquisitions this year for Oculus. Facebook is especially interested in eye tracking because the company wants to take the lead in social interactions in VR. The ability to follow eye movement makes it easier to understand people&#8217;s expressions and let them communicate effectively with each other in a virtual world.<\/p>\n<p>For example, Facebook Chief Executive Officer Mark Zuckerberg is interested in helping people watch basketball games together, have board meetings, travel to foreign countries and take selfies in virtual reality.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-95087\" src=\"https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad.jpg\" alt=\"men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad\" width=\"915\" height=\"631\" srcset=\"https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad.jpg 915w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-300x207.jpg 300w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-768x530.jpg 768w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-100x70.jpg 100w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-218x150.jpg 218w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-696x480.jpg 696w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad-609x420.jpg 609w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p><figure id=\"attachment_95086\" aria-describedby=\"caption-attachment-95086\" style=\"width: 834px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-95086\" src=\"https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look.jpg\" alt=\"[MRC INTERNATIONAL]\" width=\"834\" height=\"417\" srcset=\"https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look.jpg 834w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look-300x150.jpg 300w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look-768x384.jpg 768w, https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look-696x348.jpg 696w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><figcaption id=\"caption-attachment-95086\" class=\"wp-caption-text\">[MRC INTERNATIONAL]<\/figcaption><\/figure>Facebook isn&#8217;t alone in focusing on the importance of eye tracking to VR. Alphabet Inc.&#8217;s Google acquired Eyefluence, another startup working on eye-tracking technology, in October. The search giant is investing in virtual reality as it aims to integrate its media services, like YouTube and its app store, into the nascent technology.<\/p>\n<p><em>(c) 2016, Bloomberg \u00b7 <span class=\"ng-binding ng-scope\">Sarah Frier<\/span> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook&#8217;s Oculus has acquired The Eye Tribe, a company that tracks eye movement in virtual reality to improve the experience. Oculus confirmed the acquisition of the Copenhagen-based startup, without stating a price. The acquisition was reported earlier Wednesday by TechCrunch. Eye Tribe is the latest in a series of tech acquisitions this year for Oculus. [&hellip;]<\/p>\n","protected":false},"author":5409,"featured_media":95086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook acquires Eye Tribe for Oculus eye-tracking software - Breaking911<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breaking911.com\/facebook-acquires-eye-tribe-oculus-eye-tracking-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook acquires Eye Tribe for Oculus eye-tracking software - Breaking911\" \/>\n<meta property=\"og:description\" content=\"Facebook&#8217;s Oculus has acquired The Eye Tribe, a company that tracks eye movement in virtual reality to improve the experience. Oculus confirmed the acquisition of the Copenhagen-based startup, without stating a price. The acquisition was reported earlier Wednesday by TechCrunch. Eye Tribe is the latest in a series of tech acquisitions this year for Oculus. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/breaking911.com\/facebook-acquires-eye-tribe-oculus-eye-tracking-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Breaking911\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Breaking911\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-28T21:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/breaking911.com\/wp-content\/uploads\/2016\/12\/29-eye-tracking-heatmaps-reveal-where-people-really-look.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"834\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T. 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