AT&T’s “It Can Wait” campaign has created this thought provoking film that shows how any smartphone activity while driving, can endanger users and those around them.
Directed by Anonymous Content’s Frederic Planchon, the longform ad depicts what starts out as an average day in the lives of six different characters.
The new film is part of an integrated campaign launching this week that also includes 30-second spots, online teasers and a 3D virtual reality simulator that all show the potential fatal consequences of engaging with your phone while driving.
Watch the shocking ad here:
